J.D. Power APEAL Scores Show Buyers Prefer Advanced Safety Equipment

The latest APEAL scores are in and they show just how much car owners value safety equipment and technology in their vehicles. This latest study shows a significant preference toward having safety technology in vehicles like the Mitsubishi Outlander, and other popular cars. So next time you’re sitting at a car dealership, and one of the sales reps is trying to sell you on some added safety packages, take a moment to really consider them. Not only will they make you safer as you drive around, but they could make you happier with your purchase as well.

The Study

The J.D. Power APEAL study is conducted once a year, and it takes a look at dozens of different vehicle models in order to determine which ones car owners like the most. Owners are questioned three months after purchasing their new vehicles to find out how much they like them on a scale of 1 to 1,000. The higher the score, the better the value of the vehicle overall, and the values are excellent at predicting how much future buyers are going to enjoy the vehicles as well.

Safety Equipment Makes a Difference

Vehicles that are equipped with blind spot monitoring and low speed collision avoidance technology had an APEAL score substantially higher than models without this technology. That’s because auto-buyers like knowing that they are safer while driving around, and it only takes a short time in a vehicle equipped with this technology in order to see the value in it. Vehicles that come with blind spot monitoring received average scores of 821 versus 787 without. Vehicles with collision avoidance systems received a score of 828 versus a lower score of 790 without this technology.

If you’re looking for a vehicle with these advanced safety features the Mitsubishi Outlander is an excellent option. Not only does it come equipped with frontal collision avoidance technology that senses oncoming obstacles and emits a warning and applies brakes to prevent an impact, but it also has adaptive cruise control and a lane departure system to help you remain in your lane while travelling.

Many car owners are hesitant to spend a bit more money to have advanced safety features added in their vehicles, but the owners that decide to get them are proving that the expense is worth it according to the higher APEAL scores.